Assesment: Creativity – It’s Our Future

By Trevor Bailey, Director of WW Education   

“Logic will get you from A to B. Imagination will take you everywhere.” – Albert Einstein

Einstein understood the importance of the imagination and his words remind us of where human creativity has taken us – and will continue to take us. Creativity is essential to innovation. And innovation gives us the new technologies and products that will drive the global economy forward.

body_imageHow important is creativity to our future? A recent study conducted by Adobe in the U.S., “Creativity and Education: Why It Matters,” showed that 90 percent of US professionals believe that unlocking creativity is essential to economic growth and that it is valuable to society. The study also highlighted a growing awareness, especially among professionals, that creativity and creative thinking deserve a bigger role in education. In fact, 88 percent of U.S. professionals surveyed believe that creativity should be built into standard curricula. Today, companies are realizing the importance of the creative process in the workplace. They are looking for employees who can do more than specific tasks—they want employees who can also think differently and be innovative. To be successful, students need an education that emphasizes communication, collaboration and creativity.

With the challenges the world is facing today in our global economy, in our environment, and in social issues, the need for creative ideas has never been greater. That is why we are aligning our work to help students and educators realize the power of creativity and self-expression by providing digital tools, vibrant communities, resources, curricula, certifications and platforms that showcase student success. To better prepare our students for the challenges of today, we must graduate thinkers of tomorrow. Here at Adobe we believe creativity is no longer an elective; it’s the future.

Originally posted on the Adobe blog ‘UK and Ireland channel news’ on September 24, 2013. It may be accessed here.


Photography Day 2

I have so many photos on my computer now that I am really looking forward to getting into college tomorrow and sorting them all out with some new and fresh eyes looking at them. I am so personal

ly involved with many of the photos that I have taken that I think I cannot see the wood for the trees!

As for this evening it will be spent getting the scrapbooks up to scratch. Looking forward to seeing all my Digital Media classmates tomorrow and I hope that you will all be able to give me feedback (good and bad) and I hope to return the favor.

Documentary photography


I thought that all of this was just going to be so easy, plan what I wanted to do, get a camera, point, shoot and hey presto all would be good.

However it is more difficult than I thought. I chose the theme of emigration as my friend is emigrating. It has been really difficult to see her house lose all the sense of personality that made it truly her house, but Saturday night I watched as she gave her two beloved dogs to others before her big move. I really wanted to take those photos but I didn’t get as many as I wanted. I put down my camera and went to give her a big hug. I felt like I was intruding in the whole situation. This must be the dilemma that documentary photographers must face every time they do a shoot: get the image or support the person. I could really get into a whole dispute about ethics here but at the end of the day it is all about what feels right to do at the time and in this particular case I did what I could.